Beat Economics 101

In music production, the value of creativity can be hard to quantify. Every project is unique, and the energy that goes into creating a track varies. Whether producing a track from scratch or adding musical elements to elevate someone else’s work, it requires thought, time, and creativity.

My Thought Process

Below are key factors that guide my thought process. Whether you are reading this to learn more about me or to get a general understanding, hopefully you find this informative.

The Potential for Numbers

Before taking on a project, I evaluate the track’s potential to do numbers. At a high level, there are royalties (mechanical, streaming), work-for-hire, and a producer fee.  Here is some info on each one. 

Mechanical Royalties 

As an indie artist, if you’re selling 10,000 physical units and offering 10 points at the statutory minimum rate of $0.091 per unit, that’s $91. In my opinion, points on physical sales have become largely symbolic unless you’re doing big numbers on physical media. 

Streaming Royalties 

Now, let’s talk about streaming. Say your song gets 100,000 streams on Spotify, which is far beyond what most do. At roughly $0.004 per stream, 100,000 streams would generate $400 in total royalties. If I’m offered 10 points, that’s 10% of $400, which is $40.

So, between physical sales and streaming, 10 points may net $131 at best (in this scenario). That’s why points for me have become symbolic. If you are trying to offer only points, hopefully this helps you understand the math behind it and what it really translates into. As a general rule, I advocate for a 50/50 split. 

Producer Fee 

A producer fee (not a work-for-hire) is an upfront payment for the right to use my beat. It is separate from any backend royalties or points. Paying a producer fee for an exclusive license shows commitment on your part and the willingness to make an investment in your music.

If an artist with limited resources is willing to invest in an exclusive beat, it tells me they’re serious and have ambition. Even if the song doesn’t do big numbers, it shows respect for themselves and for me. I value that, and will likely work something out with such an artist. 

Work-for-Hire 

No producer should consider work-for-hire unless there’s decent money on the table and you are OK with giving up your rights. An example of a work-for-hire scenario is when I produced music for a stage play. The client needed to have full control of all the assets, but they also paid me appropriately, so it was a good situation.

Ministry, or Nah Not Really?

I consider if the artist is ministry or industry. If you’re only charging for shows, got your merch table, and have a price tag on your album, then to me, you are industry (regardless if you are talking about Jesus). However, if it’s truly ministry-oriented (e.g. you are doing free concerts, do outreaches, etc.), my mindset is entirely different and will make adjustments to support Kingdom-building. 

I Will Work With You 💯

Hopefully you found this information helpful. Working with someone and operating within their budget has never been an issue with me, especially when we are like-minded individuals. If you have any questions at all, please reach out!

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